Another bad news for the OLED-Television market, Sony has decided to stop commercial development of OLED-Tv.
Sony plans to set their focus and development on 4K Ultra HD LCD-Television devices. Sony introduced world first XEL-1 11 inch OLED-monitor in 2007.
In June 2012 Panasonic and Sony founded a partnership to develop a inkjet print mass production technology for OLED. End 2013 Sony and Panasonic stoped their OLED-TV partnership. Sony did not stop the development until now!
Sony will reassign the people now working to develop OLED TVs at the Atsugi Technology Center and elsewhere to other tasks, including development of 4K-related products!
Sony plans to release eight 4K models in summer 2014 which is more than double the number of last year, and aims to quadruple sales this fiscal year. The japanese company has a industry leading share of the global market for UHD Television devices. The 4K-Tv series will constitute around 40-50% of Sony’s total lineup of large flat-panel TVs, compared with the 10-20% ratio of last business year.
Sony plans also to slash labor expenses for end customer products by more than 20 percent because Sony must reach a turn around in its TV business.
Japanese Sony and Panasonic television makers want to introduce their own OLED-television devices but now with their own developed/produced panels. Both companies plan to buy the OLED-TV panels from LG-Display.